Suchergebnisse

Film Sang Penari (The Dancer) is one of Indonesian film that has a local spirit.Ifa Ifansyah, director of this film presents the problematic female dancers Ronggeng, ranging from the problem itself with her culture,herself with her family,to herself with her love story. The film seems to provide another offer to bring local wisdom in the movie screen.This research uses ethical approach by applying interpretation of analysis with Baumgarten aesthetic theory.The presentation is presented in qualitative descriptive. Based on the aesthetic analysis are generated various perceptions of beauty as follows: 1) The filmSang Penari (The Dancer) has a unique plot power, the cornerstone of this plot is a flashback but only a small percentage. Then forwarded with a forward flow that dominates the plot in its entirely.2)The aesthetics in this film appear when presenting a complex suspense and surprises. Both aspects are beyond the expectations of the audience thought and blanket the mind of the audience. 3) The aesthetics revealed is how the power of displaying beauty-beauty through political symbols. 4) The next aesthetic that is revealed is the cultural aesthetic.The aesthetics of Ronggeng performing arts along with the aspects in them are clearly revealed in this film.Aesthetics displayed by a dancer Ronggeng not only on the beautiful and sensual movement, but also a Ronggeng is a representation of beauty in maintaining the agrarian society.Keywords:Film,Sang Penari,estetika,Ronggeng,dan Buamgarten

The connotative advertising of advertising is certainly not sufficient to be interpreted conventionally, because each type of advertisement has its own character. Ads that try to convey implicit messages and communication about identity politics with rhetorical variants appear in the 2017 "Lucky Strike Seeing Things Differently" ad. it displays the daily routine rhetoric of a grown man with quite sublimative cinematic visuals. Today's rhetoric routine is very dominant with the practice of masculinity. The selected visual signs have an awareness of the masculinity of adult men, so that the audience is carried away by the practices of masculinity that are uniquely presented with daily relativity. The presentation of the sign of masculinity is important for research to reveal how the rhetoric of the sign in the advertisement "Lucky Strike Seeing Things Differently". This research method uses Charles Sander Pierce's semiotic method which is related to the representative, object, and interpretant. The results of this analysis provide an understanding that this advertisement also tries to shape the perception of masculinity through the daily routine of men who become advertisements. The sign of masculinity is also directed at the physique inherent in the advertising model in the form of a tall, stocky, and long-haired posture.

The study of digital advertisement of the tourism was based on the potential of dramatic elements seen in the "Wonderful Indonesia episode of Toraja-Makassar" advertisement released by the Ministry of Tourism of Republic Indonesia. This research uses the approach and theory of William Wells's advertising video and Gustav Freytag's dramatic structural theory. The results of this study indicate that important elements in the "Wonderful Indonesia episode Toraja-Makassar" included Rambu Solo', Masilaga Tedong, creative process of weaving, carving, and Tau-Tau sculpture. Voice over in audio uses English. Talent is very good at material. Advertising props contains of South Sulawesi tourism destinations. Setting of advertisement video located in cultural centers in South Sulawesi. Lighting uses soft light and hard light. The graph varies by using long shots, and close ups. Pacing is in normal speed. This ads presents a coherent structure starting from exposition, conflication, climax, conclusion and resolution. In addition, the advertising scenario is packed close to the reality, so that the audience is carried away to the real life This is able to motivate the North Toraja government to create tourism promotion content through video ads that are more attractive.